Search results for "online shopping"
showing 10 items of 24 documents
Experiencing Commercial Videos for Online Shopping
2018
In recent years online shopping has become a popular and convenient instrument for companies to buy and sell products. However, the design of these web-shops does not offer the rich multisensory experiences than physical retailing offers. In the paper we argue that audio-visual contents could provide dynamic multisensory information to offer more engaging experiences to the consumer, but to achieve this goal, audio-visual contents need to be adjusted to the cultural characteristics of the users. Despite controversies regarding universalism of the emotional experiences induced by perceptual processes, we present evidence that suggests cultural modulations of videos experiences. In the report…
Barriers to Responsible Consumption in e-Commerce : Evidence from Fashion Shoppers
2021
This qualitative study investigates the barriers to responsible consumption in e-commerce from the online shoppers’ viewpoint. The purpose of the study is to increase our understanding of what prevents young adults from making responsible purchases in online stores in the context of fashion retail. The data were collected by interviewing ten Finnish fashion shoppers aged 23-27 years. The findings show that responsible consumption is perceived as complex and challenging. The study identified barriers related to online stores and consumers themselves. Online store implementation (product availability, information and transparency, and pricing) is vital in facilitating online shoppers’ respons…
How Are Negative Customer Experiences Formed? A Qualitative Study of Customers’ Online Shopping Journeys
2019
This study investigates how negative customer experiences are formed during customers’ online shopping journeys. A qualitative, in-depth dataset collected from 34 participants was employed to identify negatively perceived touchpoints that contribute to the customer experience in a negative way. The findings reveal that negative touchpoints are experienced during customers’ entire journeys, particularly after a purchase is completed. We identified 152 negative touchpoints from the data, of which 53 were experienced during search and consideration, 35 when finalizing a purchase, 33 during delivery, and 31 during after-sales interactions with the company. Within these four main categories, 20 …
Measuring consumers’ level of satisfaction for online food shopping during COVID-19 in Italy using POSETs
2021
Abstract The pandemic COVID 19 has upset the economic, social, financial, and general behavioral systems. Global crisis has a large impact overall and related fallouts significantly affect existent structural paradigms in every country and region across the world. In particular, the spread of COVID-19 pandemic has led to having to rethink the way we produce and consume food. Within this global change, a rise in the number of consumers who purchase food products online in order to comply with the rules aimed at limiting the circulation of the virus should be emphasized. Consequently, probably causing a long-term positive effect on m-commerce. The purpose is to elaborate on the index of the s…
MEASURING THE CONSUMERS' LEVEL OF SATISFACTION FOR ONLINE FOOD DURING THE COVID-19 PANDEMIC
2020
Given this scientific framework, the aim of this work is to investigate the level of satisfaction of consumer in buying food by means of online grocery shopping channels during this grave COVID-19 pandemic, starting from the description of the main factors that have characterized the online spending behaviour. The analysis was carried out by collecting data deriving from an online questionnaire administrated to an Italian ‘snowball’ sample through social networks and emails, in the March-May 2020 time range. The questionnaire was first tested by experts in online purchasing channels and by scientific representatives. 249 were the final respondents that completed the survey. About 25% did no…
Negative eWOM and perceived credibility : a potent mix in consumer relationships
2022
PurposeBased on the foundations of the schema theory, the elaboration likelihood model (ELM) and customer experience literature, this research examines how the interplay between a consumer's previous shopping experience(s) and perceived credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ).Design/methodology/approachThe authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses.FindingsThe authors show that a focal customer's previous shopping experiences attenuate the perceived credibility of negative word-of-mouth on social media by other customers, which in turn weakens consumer–firm RQ. The au…
Perceptions of convenience, risk and enjoyment in online shopping
2015
As online shopping is getting more common all the time and competition over customers increases, companies should draw attention to the customer perception of online shopping. Therefore, the present study aims to describe and understand the customer online shopping perception in every stage of the online shopping process. Online shopping has been studied earlier from the viewpoints of the ease of use and the usefulness but as the quickness and easiness of shopping have been found to be factors that motivate customers to use online stores, the customer perception of the convenience of online shop use will be investigated in the present study. In addition to the convenience, the risk and the …
Pārrobežu tiešsaistes iepirkšanās un patērētāju uzvedības analīze Ķīnā
2019
Ķīnas patērētāju ikdienā un Ķīnas starptautiskajā tirdzniecībā ir nozīmīgi pieaugusi pārrobežu e-komercijas loma. Ar starptautisko preču mazumtirdzniecības pieaugošu nozīmi ir jāpievērš lielāka uzmanība patērētāju uzvedības tiešsaistē izpētei, bet tikai daži pētījumi koncentrējas konkrētai pārrobežu tiešsaistes iepirkšanās jomai. Šis pētījums veicina patērētāju pārrobežu tiešsaistes iepirkšanās attieksmes un rīcības izpēti. Tā mērķis ir izpētīt faktorus, kas ietekmē nodomu piedalīties pārrobežu iepirkumos tiešsaistē un veikt esošo Ķīnas tiešsaistes patērētāju attieksmes, kas balstīta uz identificētajiem faktoriem, mērījumus. Ierosinātais attieksmes modelis ir balstīts uz tiešsaistes un pārr…
The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Inte…
2019
The aim of this study is to examine the emotions that consumers experience during their online shopping episodes as well as their effects on consumer satisfaction and two types of post-purchase behavioural intentions: repurchase and recommendation intentions. By hypothesising a research model and testing it with the data from 1,786 Finnish online shoppers, which was collected in co-operation with 18 Finnish online stores between September 2018 and December 2018 and is analysed by using structural equation modelling (SEM), the study makes several interesting findings. First, we find positive emotions to have stronger effects in comparison to negative emotions. Second, we also find that where…
Understanding Consumers’ Online Shopping Behavior during the Covid-19 Pandemic – Empirical Research
2020
The COVID-19 pandemic has impacted our daily behavior, from interactions with friends, colleagues, and family, to safety measures and working. Additionally, this pandemic has dramatically changed consumers’ shopping behavior. The purpose of this research paper is to examine the impact of Covid-19 pandemic on consumer behavior. Thus, this paper proposes a new model that incorporates three variables: attitude for online shopping during the COVID-19 pandemic, budget considerations during the COVID-19 pandemic, and future behavioral intention after the COVID-19 pandemic. This study’s main research approach is a quantitative survey and examination using a sample of Romanian consumers. Additional…